Objectifs

Our environment is changing, turbulent and uncertain. Organizations must face rapid changes that can be sources of threats, but also great opportunities. This course aims to enable students to understand and integrate the many challenges related to the ecological crisis, its social consequences and the imperative commitment to ecological transition processes. Added to this, for companies, are the reputational risks due to the omnipresence of social networks and the obligation to protect their data and the integrity of their IT devices.

In this context, students will discover how an organization can develop a strategy that allows it to respond to changes, protect itself from threats and risks and exploit the opportunities associated with a constantly changing business environment…
Finally, participants will discover the need for anticipation and offer organizations an approach, methods and tools allowing them to professionalize their monitoring and therefore improve their competitiveness.

Course content:

1 – Monitoring and new challenges
• Challenges and requirements of the business environment for creating a company
• Adaptability to change and resilience to risks
• Introduction to monitoring and business intelligence
• Cybersecurity, “threat intelligence”
• Cybersecurity and protection of information assets

2 – Method and tools for searching for information and monitoring
• Methodology for monitoring and searching for advanced information
• Overview of monitoring tools and professional monitoring platforms
• Use of monitoring platforms
• Dissemination and formats of monitoring deliverables

3– Strategy, foresight and innovation
• Strategy of the organization and capacities to respond to changes and crises
• Methods and stages of a foresight approach
• Articulation between foresight, strategy and monitoring
• Creating a company in World 2.0
• Business model: innovation and monitoring
• Implementation of monitoring on business models

4– E-reputation, influence and due diligence
• Introduction: Reputational risks for the company
• E-reputation
• Law and e-reputation
• Methods and tools for Due Diligence
• Lobbying

5– Monitoring for continuous performance
• Implementation of a monitoring system in response to changes: issues and methods
• Transition and methods of adaptation to change, adaptability, resilience strategy
• Establishment of a continuous monitoring system as relevant aid to development